Why FSBO is never a strategic decision.

Marketing

Homes that are marketed well attract more buyers. Our professionals utilize cutting edge marketing resources, such as social media outreach, online lead generation, e-marketing, and traditional print media to showcase listings. 90% of home buyers come because a buyer’s real estate agent suggested the home. As an owner without representation, buyer’s agents are less likely to know about your property, making it harder to achieve a successful and timely sale.

Over or Under Pricing

Setting the right price is crucial. As a non-Realtor® you risk pricing your home inaccurately, which can result in a lack of buyer interest or decreased return on investment.

Exposing Yourself to Liability

There is liability involved with the selling of homes. When you elect to forgo using an accredited professional, you expose yourself to potential law suits and fines.

Getting Lost in the Process

The process of selling real estate remains complex, intricate, and time-consuming. Do you really know the ins and outs of lending, home inspections, and offer negotiation? If not, you expose yourself to risk.

Misjudging Offers

To make a strategic decision with regards to offers, you need to understand not just median price for your neighborhood but also broader market trends, mortgage rates, and the features of your home. A Realtor® not only has a solid understanding of micro-markets and relevant trends, but is trained in negotiation.

Knowing When to Accept and When to Pass

Selling your home is an emotionally charged process, and one that benefits from outside guidance from an objective Realtor®. Knowing when to accept, counter or pass on offers can be challenging, especially when you are understandably attached to your home and its investment value.

Communication

When selling a home, you have to be available 24/7. Does your schedule allow you to drop everything to take a call from or show your home to a potential buyer or buyer’s agent?

What Happens During the Home Selling Process?

»» Ensuring the Buyer’s earnest money is deposited into the appropriate trust account in a timely manner

»» Providing all the necessary information and documents to the Title Company to open the escrow

»» Assisting to collect and compile the Sellers Disclosures to deliver to Buyer in a timely manner

»» Assisting to schedule any inspections the Buyer requires according to the terms of the Real Estate Purchase Contract

»» Helping negotiate any issues between you and the Buyer in regards to repairs or mitigation

»» Maintaining diligent communication with Buyer’s agent regarding any loan required on the Buyer’s side

»» Scheduling and attending Settlement with you

»» Confirming the Deed has recorded with the County Clerk